GE Current is one of the “Big Three” lighting companies on the planet, and we have an established relationship founded on trust. So when they asked us to do a case study of Fifth Season, a fully-automated vertical farm, and gave us lots of creative freedom, we knew it was going to be a fun project. We were asked to profile Fifth Season’s use of GE Current’s LED grow lights, but when we realized how rich their collaboration was, we decided to take it a step further and do a full profile of the partnership between the two companies. We knew we also wanted to step outside the typical case study box of a couple of photos on a white page. To achieve this, we created an immersive multimedia case study, replete with a standalone microsite, a short film (“This is the Future of Food”), photos, social media content, testimonials, and an engaging story of how two amazing brands are working together to change the world. Click here to check out the This is the Future of Food microsite.
ClientGE Current + Fifth SeasonServicesMultimedia case study (video production, direction, editing, cinematography, photography, web design + development, graphic design, copywriting, storytelling, social media)LinkThis is the Future of Food
